Летние площадки. Создание и управление

Летние площадки. Создание и управление

Автор: Маргарита Моисеева

Организация летней площадки — один из наиболее эффективных способов удержать заведение на плаву в так называемый «мертвый сезон», когда посещение ресторанов резко идет на спад. Не случайно с каждым годом все большее число заведений использует этот прием для привлечения гостей. Книга насыщена самой актуальной информацией по открытию летней площадки. Здесь представлены примеры успешных заведений, рассмотрен весь спектр оборудования, уделено внимание особенностям подбора мебели и сервировки, проанализирована специфика меню, даны практические советы по оформлению площадок и нюансам обслуживания.

Managing Business Interfaces. Marketing, Engineering, and Manufacturing Perspectives

Managing Business Interfaces. Marketing, Engineering, and Manufacturing Perspectives

Автор:

Integration is an important and practical matter in today’s globalized commerce. This has led companies and organizations to place increasing emphasis on creating a seamless workflow environment from one business function to another. The academic research community recognizes the importance of providing problem-solving direction to the different, and sometimes conflicting, functional perspectives of marketing, engineering, logistics, and manufacturing. The research streams that characterize these issues are in the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the internet space. «Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives» provides state-of-the-art summary as well as new thoughts in managing business interfaces. Through eleven invited chapters, it brings together the latest developments in…

Бизнес-энциклопедия

Бизнес-энциклопедия

Автор:

«Бизнес-энциклопедия» принципиально отличается от выпущенных ранее различных справочников и словарей по вопросам бизнеса. Основное назначение «Бизнес-энциклопедии» состоит в представлении наиболее полного и систематизированного свода понятий, принципов, режимов и норм функционирования успешного бизнеса в самом широком смысле, включая экономические и социальные основы, а также необходимые дефиниции из сфер политики, этики, экономики и права. Энциклопедия предназначена для руководителей, хозяйственных работников и инженеров предприятий и организаций различных отраслей промышленности, управленцев, занятых в малом и среднем бизнесе, экспертов и специалистов, ведущих исследовательскую работу в сфере предпринимательства и бизнеса, а также для студентов и аспирантов вузов. Книга может быть использована на курсах повышения квалификации инженеров, юристов и аудиторов.

How the Mighty Fall: And Why Some Companies Never Give In

How the Mighty Fall: And Why Some Companies Never Give In

Автор: Jim Collins

Amidst the desolate landscape of fallen great companies, Jim Collins began to wonder: How do the mighty fall? Can decline be detected early and avoided? How far can a company fall before the path toward doom becomes inevitable and unshakable? How can companies reverse course? In How the Mighty Fall, Collins confronts these questions, offering leaders the well-founded hope that they can learn how to stave off decline and, if they find themselves falling, reverse their course. Collins’ research project more than four years in duration uncovered five step-wise stages of decline: Stage 1: Hubris Born of Success Stage 2: Undisciplined Pursuit of More Stage 3: Denial of Risk and Peril Stage 4: Grasping for Salvation Stage 5: Capitulation to Irrelevance or Death By understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom. Great companies can stumble, badly, and recover. Every institution,…

Почему мы хотим, чтобы вы были богаты

Почему мы хотим, чтобы вы были богаты

Автор: Дональд Трамп, Роберт Кийосаки

Два титана бизнеса подчеркивают настоятельную необходимость приобретения финансовых знаний и указывают широкому кругу читателей возможные пути достижения личного богатства. Для широкого круга читателей.

Electronic Commerce: Fundamentals & Applications

Electronic Commerce: Fundamentals & Applications

Автор: Henry Chan, Raymond Lee, Tharam Dillon, Elizabeth Chang, Henry Chan, Raymond Lee, Tharam Dillon

Learning how to build useful e-commerce applications is challenging and exciting because it involves knowing a little about a lot of different computing technologies including networking, security, programming, human computer interface design and database design. This is a book that brings breadth in its coverage of technologies and discusses how to integrate them to achieve business aims. It covers the full range of relevant web technologies and protocols and it focuses particularly on techniques that are most suitable for e-commerce application building. «highly recommendable …The major strength of the book is the fact that it is comprehensive, and that by following the code examples, readers will be able to actually see how e-commerce web sites can be put together. » Fintan Clear , Brunel University «the text clearly provides an extremely full and appropriate coverage of the issues. As such it has major market potential as a core text for both postgraduate and…

The Everything Store: Jeff Bezos and the Age of Amazon

The Everything Store: Jeff Bezos and the Age of Amazon

Автор: Brad Stone

Jeff Bezos wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. Tie Everything Store is the book the business world can’t stop talking about, the revealing, definitive story of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Trump: The Art of the Deal

Trump: The Art of the Deal

Автор: Donald J. Trump with Tony Schwartz

Presumptive Republican presidential nominee Donald J.Trump lays out his professional and personal worldview in this classic work — a firsthand account of the rise of America’s foremost deal-maker. Here is Trump in action — how he runs his organization and how he runs his life — as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks — really talks — about how he does it. «Trump: The Art of the Deal» is an unguarded look at the mind of a brilliant entrepreneur — the ultimate read for anyone interested in the man behind the spotlight.